WHAT IS FURTHER EAST?
Further East is APAC’s most innovative high-end travel trade show. Uniting the world’s most original, APAC-focused travel brands, buyers and globally renowned media, our mission is to create a unique community that attracts the most forward-thinking minds in luxury hospitality.
The past year’s COVID-19 crisis has been one of the region’s biggest challenges to date. That’s why, in 2021, we’re widening our reach to include Australia, New Zealand and the South Pacific Islands in our community, so we can supercharge the recovery of travel in APAC as one.
Further East 2021 will be our most important edition to date, as we recharge luxury travel in the region and forge a brighter future for our industry.
WHY ATTEND FURTHER EAST
GROW YOUR BUSINESS, GLOBALLY
Tell us who you want to connect with – and we’ll give you 42 tailor-made meetings with the APAC-focused luxury buyers or brands who can truly transform your business in the region.
MAKE POWERFUL CONNECTIONS
We spend an entire year curating our community, inviting only senior thought-and-business leaders dedicated to high-end travel in the APAC region to attend. To go to Further East is to join an elite group of like-minds with a shared goal: to supercharge the recovery of travel in APAC as one.
FUTURE-PROOF YOUR BRAND
Powered by innovation, Further East is a four-day ideas festival where the insights are fresh, the vibe is unique and the focus never strays from what’s next for the future of travel.
WHY OUR COMMUNITY GO FURTHER EAST
Truly a wonderful experience from start to finish. I was blown away by the level of detail that was so thoughtfully executed across everything. The connections made were invaluable to our business and will greatly shape the way we sell Asia going forward.
Elizabeth Fuller, Director of Marketing & Partnerships, Black Tomato
Very excited to be part of Further East. The quality of the buyers and overall vibe was amazing, not to mention the opportunity to finally meet some partners as well in Bali.
Jose Luis Calle, Founder & Managing Director, Lifestyle Retreats
Great event and great organisation – the Further East team were very proactive and always at our disposal.
Alexa, Ponchietti, Director of Sales, Baglioni Resort Maldives
It was truly great – perhaps the best trade show I have attended in years. Highly relevant and meaningful. I am sure that it will continue to grow and evolve!
Victoria Hilley, General Manager, Remote Lands
It was a big success – I am still receiving non-stop, great feedback from buyers.
Taufik Rachman, Vice President, Global Sales – Travel Trade, Alila Hotels & Resorts
Further East is a pioneering and innovative event where we can get to know each other in a relaxed and pleasant atmosphere.
Vicky Liu, Regional Product Director, 8 Continents Travel
Suppliers, buyers and media were all in a positive mindset from the outset and it made for a productive week of like-minded souls.
Sara-Jane Radcliffe, General Manager, Jacada Travel
The show was excellent! The relaxing atmosphere allows you to be really at ease and connect with other attendees.
Denny Ciaman, Sales Manager, Capella Ubud, Bali
Further East is new, exciting and embracing
Guy Heywood, COO , Six Senses Hotels and Resorts
APPLY TO ATTEND
Discover how to join our global community