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We Are Africa at Sundance will showcase a mix of iconic, high-end travel product covering a diverse range of experiences in Africa and the Indian Ocean to the lucrative USA market, including…

  • Aviation Companies
  • Beach properties
  • Boating (luxury houseboats/yachts/cruises)
  • DMCs & inbound operators
  • Hotels (boutique & five-star)
  • Hotel collections
  • Lodges, retreats, camps
  • Private villa rentals
  • Rail travel

For 2018, there will be 60 spots for exhibiting available for suppliers from across Africa and the Indian Ocean, which will be allocated to create a balanced showcase of the continent.

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The We Are Africa at Sundance buyer programme will comprise a meticulously curated mix of US travel professionals, invited on the basis of their industry influence and potential to grow bookings to Africa.

Unlike the Cape Town event, which prioritises Africa specialists, the Sundance edition will deliver a totally different profile of buyers in the form of travel agents and independent consultants demonstrating their desire to grow their product knowledge and supplier base in Africa – those expressly identified by the tribe as a vital tool in their strategy to grow high-end business out of the USA.